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Sierra's Jubilee Edition: New ROQ Accessories Add Flair
11 Jul
Summary
- Jubilee Edition adds ROQ accessories to Sierra's Pure and Adventure trims.
- Entry-level Smart+ gains a 10.25-inch touchscreen and premium seat covers.
- Sierra competes with popular midsize SUVs like Creta and Seltos.

Tata Motors has introduced a new Jubilee Edition for its Sierra model, enhancing the Smart+, Pure, and Adventure trims with exclusive accessories. Depending on the specific trim level, buyers can expect additions from the Sierra's ROQ accessory range, along with features not typically offered on those variants.
The entry-level Smart+ Jubilee Edition includes front grille and tailgate cladding, roof rails, semi-leatherette seat covers with special branding, a 4-speaker audio system, and a 10.25-inch touchscreen infotainment system. This system supports wireless Android Auto and Apple CarPlay and includes a rear-view camera.
For the Pure trim, the Jubilee Edition adds cladding to the front grille, tailgate, and wheel arches. Further enhancements include roof rails, semi-leatherette seat covers, a leatherette steering wheel cover, magnetic sunshades, a parcel tray, and front and rear dash cameras.
The Adventure trim, positioned as mid-spec, receives the complete ROQ styling kit and front and rear dash cameras, elevating its aesthetic appeal and functionality.
The Sierra is available with three engine options: a 1.5-litre turbo-petrol engine producing 160hp and 255Nm paired with a 6-speed automatic gearbox. Additionally, a 1.5-litre naturally aspirated petrol engine offers 106hp and 145Nm, with options for a 6-speed manual or a 7-speed dual-clutch automatic transmission. A 1.5-litre diesel engine delivers 118hp and is available with a 6-speed manual or automatic gearbox. The Sierra's pricing ranges from Rs 11.49 lakh to Rs 21.29 lakh, positioning it against strong competitors like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara.