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Target Cereal Aims for Dye-Free by May
27 Feb
Summary
- Target will require dye-free cereals by the end of May.
- Other major brands have already committed to removing artificial dyes.
- Walmart also announced plans to eliminate synthetic dyes from private-label foods.

Target is set to implement a new policy requiring all cereals sold in its stores to be free from certified synthetic colors by the end of May. This significant shift in product standards highlights a growing trend among major retailers and food manufacturers to offer healthier options to consumers.
This initiative by Target aligns with similar actions taken by other industry leaders. Packaged food giants such as PepsiCo, Campbell's, and Conagra Brands had already announced their intentions last year to phase out artificial dyes from their products. Additionally, retail behemoth Walmart revealed in October that it would remove synthetic dyes from its own brand of U.S. private-label foods.



