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Switzerland Courts India: Federer & Chopra Lead Tourism Push
24 Jan
Summary
- Switzerland targets Indian travelers with global and local ambassadors.
- Roger Federer and Neeraj Chopra are key figures in the tourism campaign.
- Over 70% of marketing spend targets digital platforms for younger audiences.
Switzerland is strategically enhancing its tourism promotion in India, employing a blend of established global branding and targeted local engagement. The country utilizes iconic personalities and a digital-first approach, supported by a refined brand identity, to stimulate travel demand.
Tennis legend Roger Federer remains a significant global ambassador, his personal attributes aligning seamlessly with Switzerland's national image and enhancing its worldwide visibility. For the Indian market specifically, Olympic champion Neeraj Chopra has been enlisted to make the destination more relatable to Indian visitors, particularly younger demographics interested in adventure and outdoor pursuits.
India has ascended to become one of Switzerland's top 10 source markets for tourism, with a deliberate emphasis on attracting travelers under 35 years old. Consequently, over 70% of marketing expenditures are channeled into digital platforms, enabling precise audience targeting throughout the travel decision-making process. Creator-led storytelling has also become a cornerstone strategy, with influencers fostering emotional connections and building trust among potential visitors.
