Home / Business and Economy / Swiggy Enters Travel With CREW Concierge
Swiggy Enters Travel With CREW Concierge
3 Sep
Summary
- Swiggy has launched CREW, a premium travel concierge service.
- CREW is now available exclusively for paid members and invited travellers.
- Travel demand led Swiggy to evolve CREW into a travel-focused offering.
Food delivery and quick commerce firm Swiggy has expanded its services by launching CREW, a premium personal travel concierge offering. This new service is now live and accessible via the CREW app, with exclusive access granted to paid members and invited travellers.
The decision to focus on travel stems from a year of observations since CREW's initial debut as a broader personal concierge. These learnings consistently highlighted travel as a sector with significant demand for seamless, end-to-end convenience, making it a natural progression for CREW's development.
Rohit Kapoor, CEO of Swiggy Food Marketplace, explained that CREW was developed to address the gap between booking a trip and the actual travel experience. The service is designed to assist users throughout their journey, from the planning stages before a trip, to the duration of the travel itself, and even when plans require adjustments.
