Home / Business and Economy / SuperATV Acquires Four Off-Road Brands
SuperATV Acquires Four Off-Road Brands
10 Sep
Summary
- SuperATV acquired High Lifter, Snorkel Your ATV, Falcon Ridge, and Side By Side Stuff.
- The acquisition by SuperATV, owned by Dorman Products, aims to expand its portfolio.
- Customers will not see immediate changes to existing websites and sales channels.
SuperATV has significantly expanded its reach in the off-road vehicle aftermarket with the acquisition of four brands from Nivel. These newly acquired entities include High Lifter, Snorkel Your ATV, Falcon Ridge, and Side By Side Stuff. The deal, reported on August 17, 2026, by UTV Guide's Jon Crowley, aims to integrate these brands into SuperATV's growing portfolio.
High Lifter, founded in 1996 in Shreveport, Louisiana, is a key asset known for mud-focused performance parts and its annual Mud Nationals event. Snorkel Your ATV, established in 2008, specializes in deep-water protection systems. Falcon Ridge offers value-oriented weather protection solutions, while Side By Side Stuff, founded in 2006 in Missouri, operates as a multibrand online retailer for UTV parts.
This acquisition is bolstered by SuperATV's ownership under Dorman Products, which acquired SuperATV in October 2022. The backing from Dorman provides substantial scale and resources. For customers, operations are expected to remain unchanged in the short term, with existing websites and sales channels continuing through the transition. Future integration plans for the brands into SuperATV's catalog are anticipated.
