Substack's TV App Sparks Writer Backlash

Substack recently introduced applications for Apple TV and Google TV, enabling users to view videos and livestreams from creators they follow. These apps feature a "For You" feed that incorporates content from creators beyond a user's subscription list. Available to both free and paid subscribers, the platform intends to add audio content and further discovery functionalities in the future.

The launch was met with considerable criticism from writers and users, many of whom voiced concerns about Substack's increasing emphasis on video content over its original focus on writing. This reaction reflects a broader apprehension among early adopters that the platform is drifting away from its core mission.

Over the past few years, Substack has expanded its offerings to include video, livestreaming, and a tweet-like feature called Notes. The company has also committed $20 million to attract TikTok creators and has signaled openness to advertising, rolling out sponsored segments for newsletters in December 2025.

Industry-wide, the integration of video podcasts onto television platforms is a growing trend, with YouTube and Spotify making similar moves. While this business strategy may be sound for Substack, convincing its long-term user base of this pivot to video could prove challenging.