Why is Strava making 'Year in Sport' a paid feature?

Strava has moved 'Year in Sport' to its subscription tier, a change implemented this year, to monetize the feature.

How much does the Strava subscription cost?

The annual Strava subscription costs $80, a price increase from the previous $60 annual fee.

What is Strava's valuation?

Strava has an estimated valuation of around $2.2 billion as of May 2025.

Home / Business and Economy / Strava Locks Year-End Fitness Recap Behind Paywall

Strava Locks Year-End Fitness Recap Behind Paywall

19 Dec, 2025

•

Summary

Strava's 'Year in Sport' feature is now subscription-only.
Users express frustration over paying for data they provided.
The company's valuation has reached $2.2 billion.
Strava's annual subscription fee increased from $60 to $80.

Strava Locks Year-End Fitness Recap Behind Paywall

Strava, the widely-used fitness tracking application, has recently shifted its "Year in Sport" annual recap to a subscription-only feature. This move, implemented for the first time this year, has disappointed many users who previously enjoyed the free, personalized summary of their athletic achievements since 2016. The decision has ignited a backlash, with users criticizing the company for what they perceive as a "money hungry move."

Users argue that they are being asked to pay for data they have already provided, with one user noting the subscription cost and the trade-off of their personal data. This follows a previous price increase, raising the annual subscription from $60 to $80. Despite user discontent, Strava, valued at an estimated $2.2 billion as of May 2025, has seen its monthly user base nearly triple since 2020.