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StoneCo Rebrands as Bank for Entrepreneurs
21 Aug
Summary
- TPV growth accelerated to 4%, signaling effective retention initiatives.
- Retail deposits increased 22% year-over-year, credit portfolio doubled.
- StoneCo launched new brand positioning: 'Stone, the bank for entrepreneurs'.

StoneCo achieved steady progress in the second quarter of 2026, focusing on reaccelerating TPV growth, deepening its banking and credit services, and maintaining cost discipline. TPV growth accelerated to 4%, an early indicator that recent retention initiatives are yielding positive results.
The company's banking and credit segments continued to advance significantly. Retail deposits saw a year-over-year increase of 22%, and the credit portfolio more than doubled compared to the previous year. StoneCo also maintained expense growth below revenue growth while expanding its use of artificial intelligence across operations.
Furthermore, StoneCo introduced its new brand positioning: "Stone, the bank for entrepreneurs." This initiative underscores the company's comprehensive offering, integrating payments, banking, and credit services into a single, cohesive relationship for merchants. This strategic move solidifies StoneCo's commitment to supporting entrepreneurs.