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Stellantis CEO: 2026 is Our Execution Year
15 Jan
Summary
- Stellantis CEO Antonio Filosa prioritizes Jeep and Ram brands in the U.S.
- Company sales fell 12.3% globally from 2021 to 2024.
- U.S. market share dropped from 11.6% to 8% during that period.
Stellantis CEO Antonio Filosa has designated 2026 as a pivotal year for execution, aiming to halt years of declining market share for brands like Jeep and Ram in the U.S. Since taking the helm in May, Filosa has focused on strengthening the company's core U.S. brands and recalibrating its product strategy.
Filosa expressed confidence in the current plan, stating that successful execution will lead to growth. He indicated that a comprehensive future strategy will be unveiled by the executive team during the first half of the year at a capital markets day. The possibility of strategically refocusing or divesting underperforming brands, such as Fiat and Alfa Romeo in the U.S., was not ruled out.
Stellantis experienced a global sales decrease of 12.3% between 2021 and 2024, with U.S. sales collapsing by approximately 27% in the same period. This resulted in the automaker dropping from fourth to sixth place in U.S. sales, with its market share shrinking from 11.6% to 8%. Filosa aims to build a strong company culture with guiding principles of being customer-focused, working together, and maintaining strong regional roots.
