What is the new holiday drink collaboration between Starbucks and Target?

The Starbucks and Target holiday collaboration features a Frozen Peppermint Hot Chocolate drink that will be exclusively available at Starbucks locations inside Target stores.

How are Starbucks and Target hoping the new drink will impact their businesses?

The two retailers are hoping the exclusive holiday drink will help attract more customers to Target stores during the crucial November-December shopping period, as both companies have faced challenges in 2025 like slumping foot traffic and the need for a turnaround.

What other steps is Target taking to boost holiday sales?

In addition to the Starbucks drink collaboration, Target is also hosting in-store toy, makeup and tech demonstrations, and instructing employees to smile more at shoppers in an effort to make the stores feel more welcoming.

Home / Business and Economy / Starbucks and Target Unveil Exclusive Holiday Drink to Lure Shoppers

Starbucks and Target Unveil Exclusive Holiday Drink to Lure Shoppers

17 Nov

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Summary

Starbucks and Target launch first-ever drink collaboration
Frozen Peppermint Hot Chocolate available only at Starbucks in Target stores
Retailers aim to attract customers during crucial holiday shopping season

Starbucks and Target Unveil Exclusive Holiday Drink to Lure Shoppers

As the 2025 holiday shopping season approaches, two of America's most embattled retail chains, Starbucks and Target, have joined forces to offer an exclusive new drink in an effort to drum up excitement and attract customers.

Beginning on November 14th, 2025, a Frozen Peppermint Hot Chocolate beverage will be available exclusively at Starbucks cafés located inside Target stores. This marks the first-ever drink collaboration between the two companies, who are hoping to leverage the popularity of Starbucks' specialty drinks to lure shoppers into Target locations during the crucial November-December period.

Both retailers have faced significant challenges in 2025, with Target contending with slumping foot traffic and backlash over its diversity programs, while Starbucks' new CEO works to execute a turnaround plan that has included store closures and layoffs. The companies see the exclusive holiday drink as a way to "inject a bit more novelty back into the store experience" and capitalize on consumers' love for limited-time offerings, according to retail analyst Neil Saunders.