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Starbucks Lawsuit: "Sugar-Free" Drinks Deemed Misleading
6 Oct
Summary
- Consumers allege Starbucks falsely advertised eight protein beverages as sugar-free.
- Lawsuit claims beverages contain 13-21 grams of sugar per serving, violating federal law.
- Starbucks denies claims, stating nutritional information is clearly provided.
A proposed class action lawsuit has been filed against Starbucks, accusing the coffee chain of falsely advertising eight protein beverages as "sugar-free." The consumers contend that these drinks, which were launched in September 2025 as part of the "Back to Starbucks" menu update, contain 13 to 21 grams of natural sugar from milk per 20- or 24-ounce serving. Federal law prohibits labeling products with more than 0.5 grams of sugar per 12 ounces as "sugar-free."
The lawsuit alleges that Starbucks is attempting to profit from the widespread desire among Americans to reduce sugar consumption. Furthermore, consumers claim Starbucks failed to provide legally required disclaimers, neglecting to state that these protein beverages are not low-calorie or intended for weight control. Starbucks, however, denies these allegations, asserting that it has consistently provided clear information about its protein beverages, including sugar-free options and nutritional content across various platforms.