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Starbucks Brews Childhood Nostalgia This Summer
10 Jul
Summary
- Starbucks is launching five new orange cream-flavored drinks.
- The new drinks will be available starting July 28.
- This move taps into childhood nostalgia for increased customer visits.
Starbucks is introducing a summer lineup of five new drinks flavored with orange and vanilla, aiming to capture childhood memories and boost customer engagement. These limited-time offerings, set to launch on July 28, are designed to evoke nostalgic feelings associated with frozen treats like Creamsicles. The strategy mirrors other restaurant chains that have successfully leveraged popular discontinued items to reignite customer interest.
The new beverage options include an Orange Cream Cold Brew, Iced Orange Cream Latte, Iced Orange Cream Matcha, Iced Orange Cream Chai, and an Orange Cream Frappuccino. Starbucks is incorporating the orange cream flavor in two ways: mixed directly into some drinks and as a topping in the form of a new Orange Cream Cold Foam. This approach seeks to create a memorable summer moment beyond the typical fall beverage releases.
