What changes is Starbucks India planning?

Starbucks India plans to open smaller, more efficient stores, implement accessible pricing and menus, and optimize staffing and equipment to reduce costs.

Will Starbucks India still reach 1,000 stores by 2028?

The goal of reaching 1,000 stores by 2028 has been paused as Starbucks India recalibrates its business model around a leaner, more profitable format.

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Starbucks India to Shrink Stores, Cut Costs

Q: Why is Starbucks India changing its business model?

Starbucks India is changing its model due to its joint venture partner Tata Consumer's demand for a more cost-effective and competitive strategy suited to the Indian market.

27 Nov

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Summary

Starbucks India revises business model to smaller, cheaper stores.
Tata Group demands lower costs and a more profitable format.
Expansion goal of 1,000 stores by 2028 is now paused.

Starbucks India to Shrink Stores, Cut Costs

Starbucks' India joint venture is undergoing a major strategic shift, driven by partner Tata Consumer's demand for a more cost-effective business model. The current high-cost strategy, characterized by large stores and premium pricing, is deemed unsuitable for the Indian market. Consequently, fresh investment from Tata has been slowed until a profitable, leaner format is agreed upon, prompting high-level discussions between Starbucks and Tata leadership.

The proposed overhaul involves a pivot to smaller, India-specific stores with lighter equipment and tighter staffing. Pricing and menu architecture will become more accessible, and store layouts are being redesigned to align with local consumption patterns and real estate realities. This recalibration has led to the pause of the previous goal to reach 1,000 stores by 2028, with the current count at 500 outlets since its 2012 inception.