What is Starbucks India's strategy despite rising losses?

Starbucks India is prioritizing store expansion and menu innovation, including protein foam coffee and local street-food inspired buns, over immediate profitability.

How much did Starbucks India's losses increase?

In the year ending March, Starbucks India's losses nearly doubled, reaching 1.5 billion rupees ($16.5 million).

What new menu items is Starbucks India introducing?

Starbucks India is introducing protein-packed coffee drinks and locally inspired items such as Malabar egg roast and Vada Pao-style buns.

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Starbucks India bets on protein foam and local buns despite losses

20 Feb

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Summary

Starbucks India unit is prioritizing store expansion over profitability.
Losses nearly doubled in the year to March, reaching 1.5 billion rupees.
Menu includes protein-packed coffee, Malabar egg roast, and Vada Pao buns.

Starbucks India bets on protein foam and local buns despite losses

Starbucks India is accelerating its expansion in the country, a key global market, by adding new stores and innovating its menu with offerings like protein foam coffee and Mumbai's street-style buns. This strategy prioritizes increasing its footprint over immediate profitability, even as the business reported a near doubling of losses to 1.5 billion rupees ($16.5 million) in the year to March. Revenue saw a modest 4.8% rise during the same period.