Home / Business and Economy / Sprinkles Cupcakes Shutters All Stores Nationwide
Sprinkles Cupcakes Shutters All Stores Nationwide
2 Jan
Summary
- Sprinkles Cupcakes is closing all 15 remaining retail locations.
- Employees received notification of the closure on December 30.
- Founder Candace Nelson expressed sadness over the company's end.
Sprinkles Cupcakes, the iconic California-based bakery known for popularizing gourmet cupcakes, is reportedly winding down operations at all of its remaining 15 retail locations. The company's final day of operation was December 31, 2025, with doors expected to be shut by January 1, 2026. This closure affects all storefronts and automated Cupcake ATMs nationwide.
Employees reportedly received very short notice, with some learning of the impending shutdown just one day prior to the December 31 deadline. Founder Candace Nelson, who sold the brand in 2012, expressed her deep gratitude to fans and the team, while also conveying her sadness that the company's story was ending this way.
The closure of Sprinkles highlights challenges faced by dessert-only businesses, which often struggle with repeat customer visits. This business model, heavily reliant on social media trends, has also impacted rivals like Crumbl Cookies, which has seen significant store closures in recent years.
