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Spotify Raises Prices Again: Users Fuming!
16 Jan
Summary
- Spotify announced another price increase for February 2026.
- This marks the third price hike in just three years.
- US subscribers alone will generate an additional $660 million annually.
Spotify subscribers are expressing significant discontent following the announcement of yet another price increase, marking the third such adjustment in a three-year period. Effective from their February billing cycle in 2026, the monthly subscription fee will climb from $11.99 to $12.99. This decision comes as Spotify states it aims to 'keep delivering a great experience,' despite a robust business performance.
The company's financial figures show global monthly active users increased by 11 percent to 713 million in the third quarter of 2025, with premium subscribers growing by 12 percent to 281 million. The United States, with 55 million paying subscribers, is a key market, with the new pricing expected to generate an additional $660 million annually from American users.
Founded in Stockholm in 2006, Spotify has evolved into a dominant audio streaming platform. In the past year, the company has introduced numerous product updates, including lossless audio and advanced playlist tools, alongside AI-driven recommendations via ChatGPT. Nevertheless, the recurring price hikes continue to stir criticism among its user base, with many suggesting alternatives like Apple Music or YouTube Music.
