Home / Business and Economy / Spice Girls Lawsuit: Seasoning Brand Cedes Name Battle
Spice Girls Lawsuit: Seasoning Brand Cedes Name Battle
6 Mar
Summary
- Young entrepreneur Lily Bond decided to rebrand Spyce Girlz seasonings.
- Spice Girls Limited sent a cease-and-desist letter over the name.
- Bond cited lack of funds to continue the legal fight with the band.
A young entrepreneur from Ottawa, Canada, has ceased using the name Spyce Girlz for her seasoning company following a legal dispute initiated by the '90s pop group Spice Girls.
Lily Bond, 22, started selling seasoning mixes as a teenager, with her brand eventually growing to offer numerous blends. She received a cease-and-desist letter in October 2023 from the law firm representing Spice Girls Limited, which holds a trademark registered in August 2006.
The band's representatives argued that Bond's use of Spyce Girlz was likely to cause consumer confusion. Bond, however, pointed out the different spelling and the fact that the Spice Girls do not sell seasoning mixes.
Despite initially attempting to defend her trademark application, which was approved for public review in October 2023, Bond found the legal process intimidating. Facing significant financial disparity, she decided in October 2025 to abandon the trademark, as her application was deemed abandoned on April 24, 2025, due to missed deadlines.
This is not the first instance of Spice Girls Limited opposing a Canadian business's trademark; a similar case involving 'Spice Curls' was withdrawn in 1999. Bond plans to reveal her company's new branding soon.
