Who now owns the majority of the Peanuts franchise?

Sony now owns 80% of the Peanuts franchise, significantly increasing its stake.

What is the value of the deal for Sony's increased stake in Peanuts?

The deal that raised Sony's stake to 80% is worth C$630 million.

How long has Sony been building its stake in Peanuts?

Sony began building its stake in the Peanuts franchise in 2018.

Home / Business and Economy / Sony Seizes Snoopy: Peanuts Franchise Now 80% Sony-Owned

Sony Seizes Snoopy: Peanuts Franchise Now 80% Sony-Owned

19 Dec, 2025

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Summary

Sony now holds an 80% stake in the iconic Peanuts franchise.
The deal, valued at C$630m, significantly increases Sony's control.
Peanuts continues to be a global phenomenon across media platforms.

Sony Seizes Snoopy: Peanuts Franchise Now 80% Sony-Owned

Sony has significantly expanded its ownership of the Peanuts franchise, now holding an 80% stake. The Japanese conglomerate acquired an additional 41% of Peanuts Holdings from WildBrain for C$630 million, solidifying its dominant position.

The intellectual property, created by Charles Schulz, first debuted as a comic strip in 1950 and has since evolved into a vast global enterprise. Peanuts spans various media, including television series, films, toys, and theme park attractions, maintaining its cultural relevance.