What happened to the Sony Honda Afeela electric vehicle?

Sony Honda Mobility, the joint venture, stopped developing the Afeela electric cars in March.

Why did Sony and Honda cancel the Afeela EV?

The cancellation was due to Honda's strategic overhaul of its electric vehicle plans.

What are Sony and Honda doing with the Afeela venture now?

They are exploring non-EV products and services and seeking other applications for Afeela's AI assistant and audio system technologies.

Home / Business and Economy / Sony & Honda Scrap Afeela EV Plans

Sony & Honda Scrap Afeela EV Plans

17 Apr

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Summary

Sony and Honda jointly canceled their Afeela electric vehicle development.
The venture's roughly 400 employees face uncertainty regarding future roles.
Parent firms explore non-EV products and alternative uses for Afeela tech.

Sony Honda Mobility, the joint venture between Sony and Honda, has ceased development of its Afeela electric vehicle as of March. This decision was prompted by Honda's strategic reassessment of its electric vehicle plans. The venture, established as a 50-50 partnership, is now navigating its future direction.

Approximately 400 employees of the joint venture are awaiting decisions on their roles, with Sony and Honda considering absorbing some of them. The companies are actively exploring alternative opportunities beyond electric vehicles. They aim to repurpose Afeela's innovative technologies, including its AI assistant and audio system, for new applications.