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Sonova Sells Sennheiser Consumer Audio Division
25 Mar
Summary
- Sonova intends to divest the Sennheiser consumer audio business.
- Sennheiser's consumer division focuses on high-end headphones.
- Sonova acquired Sennheiser five years ago to reach younger customers.
Sonova, a prominent hearing aid manufacturer, has announced its strategic decision to divest the Sennheiser consumer audio division. This division, acquired less than five years ago, specializes in producing high-end headphones, featuring renowned series such as the HD 400, HD 500, HD 600, and HD 800, along with premium models like the HDB 630.
Originally, Sonova purchased Sennheiser with the goal of expanding its reach to younger demographics, anticipating future hearing needs. However, recent sales performance for the Sennheiser consumer division has seen a significant year-over-year decline. The company also faced a substantial €6 million fine related to past retail pricing practices from before the acquisition.
Despite these challenges, recent product launches from Sennheiser's consumer division have received positive acclaim from audiophiles, signaling a potential return to form. Sennheiser itself aims to redirect its focus toward its established pro audio, business, and Neumann microphone divisions.
