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Soda's Secret Ingredients Revealed Via QR Code
23 Jun
Summary
- Major soda companies will add QR codes to packaging.
- Codes link to a website detailing beverage ingredients.
- Information aligns with global food safety agency assessments.
Major beverage companies, including The Coca-Cola Company, Keurig Dr Pepper, and PepsiCo, are implementing QR codes on their products. These codes will direct consumers to a new website, 'Good to Know,' developed by the American Beverage Association. The site aims to increase transparency by providing detailed information on over 140 beverage ingredients, including their definitions and authorization status worldwide.
Participating brands like Celsius, Monster Energy, Polar Beverages, and Red Bull will feature these QR codes. The information presented on the 'Good to Know' platform is consistent with assessments from global food safety agencies such as the FDA, European Food Safety Authority, and Health Canada. This initiative arrives as health officials are actively promoting efforts to reduce sweetened drink consumption.
