How is Snapchat engaging Gen Z in India?

Snapchat is focusing on Gen Z by creating interactive AR experiences and advertising that encourages participation, rather than passive consumption.

What makes Snapchat's AR lenses attractive to advertisers?

AR lenses offer unique features like virtual try-ons and generate higher engagement compared to traditional video ads, creating memorable brand interactions.

Is Snapchat's advertiser outreach in India too late?

While competition is fierce, Snapchat's unique AR focus and emphasis on Gen Z relevance offer a distinct opportunity to create new advertising value.

Home / Business and Economy / Snapchat's Gen Z Gamble: Wooing Advertisers in India

Snapchat's Gen Z Gamble: Wooing Advertisers in India

15 Dec

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Summary

Snapchat sees doubled content time, increased creators, and quadrupled Spotlight uploads.
India is Snapchat's largest market with 250 million users, nearly 90% under 34.
AR lenses offer unique virtual try-ons and high engagement for brands.

Snapchat's Gen Z Gamble: Wooing Advertisers in India

Snapchat is strategically expanding its advertiser outreach in India, a priority market where it boasts 250 million monthly active users, predominantly between 13 and 34 years old. The platform's engagement metrics show significant growth, with total time spent on content doubling and Spotlight content uploads quadrupling over the past two years. This user momentum is critical as Snapchat seeks to attract brands by emphasizing real engagement and distinct platform experiences over superficial reach.

The company's 'Say it in a Snap' campaign underscores its focus on fostering genuine interaction between brands and Gen Z. Snapchat differentiates itself through augmented reality (AR) capabilities, offering unique features like branded lenses for virtual try-ons and leveraging India's strong AR developer community. This AR-centric approach aims to make advertisements more interactive and friendly, appealing to companies seeking authentic connections with younger demographics.