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Snapchat Ads Boost Spending & Recall
10 Jun
Summary
- Snapchat video ads increased consumer spending by 4.4% over three months.
- Commercials on Snapchat showed a 24% greater long-term sales lift than non-skippable ads.
- Brands can buy more attention and sales impact for every dollar spent on Snapchat.
A recent study highlights how Snapchat video ads can significantly impact brand perception and consumer spending. Research indicates that a single exposure to a Snapchat Commercial can lead consumers to spend measurably more over subsequent months and years.
Furthermore, Snapchat commercials have shown a 24% greater long-term sales lift when compared to other non-skippable ad formats. The platform's advertising is also noted for its efficiency, with lower average CPMs than many other formats, meaning brands can achieve greater attention and sales impact for their investment.
This increased value is attributed to Snapchat's engaged audience, where users who find their time on the platform meaningful are more open to and engaged with relevant ads. This focus on meaningful engagement positions Snapchat as a valuable space for driving not just exposure, but genuine brand response and sales activity.
