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Small Business Prospecting Solved in Minutes
5 Aug
Summary
- Influencer business cut prospecting time from a month to under five minutes.
- Revenue increased by 320% after rebuilding prospecting on accurate data.
- Response rate from the right contact reached an impressive 97%.
Paul Cuffaro LLC, an influencer marketing service provider, has reported a dramatic 320% year-over-year revenue growth. This significant financial improvement is attributed to a complete overhaul of their lead prospecting process using ZoomInfo's AI GTM platform.
Previously, the company's talent manager spent four to six hours daily on manual research, utilizing six separate tools. This painstaking process meant it took approximately one month to prepare for a single client meeting, with no guarantee of contact accuracy.
By switching to ZoomInfo, the company streamlined prospecting to under five minutes. Key factors for success include accurate contact data, precise filtering for decision-makers, and timely company news. This has resulted in a 97% response rate from targeted contacts and a significant reduction in email bounces, allowing staff to focus on outreach rather than research.
