Skegness traders report fewer evening visitors

Seaside traders in Skegness are reporting a challenging summer, with many noting a significant decrease in evening visitors and overall spending. Restaurateurs, publicans, and shop owners observe that while people are visiting the resort, they are not spending as much as in previous years. This trend is leading some businesses to reduce their operating hours, with establishments closing earlier in the evening and cutting back on entertainment.

Official statistics for East Lindsey District Council indicated a rise in visitors and economic impact for 2025. However, anecdotal evidence from businesses suggests a shift in visitor behavior, with a potential increase in day-trippers who spend less time and money. Some traders are introducing lower-priced offers and discounts to mitigate the impact of reduced customer spending. A local council initiative to turn off street lights at midnight in some town areas is also cited as a potential deterrent for evening activity.

Visitors themselves acknowledge holidaying on tighter budgets, with families aiming to save money while still enjoying their time at the resort. This economic pressure on holidaymakers appears to be directly affecting the revenue streams for local businesses, prompting them to adapt their strategies to attract and retain customers during the crucial summer trading period.