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Beyond Engines: SJS Boosts Car Value with Design
14 Aug
Summary
- SJS Enterprises now supplies premium interior components, increasing value per vehicle.
- The company's automotive business outperformed the industry for 27 consecutive quarters.
- SJS is expanding into automotive display solutions through a partnership with BOE Varitronix.
SJS Enterprises is shifting its focus from traditional auto components to premium interior features, significantly increasing the value supplied per vehicle. This strategic move has allowed its automotive business to consistently outperform the industry for 27 consecutive quarters.
Once supplying parts worth Rs 1,200-1,500, SJS now provides components valued at Rs 3,500-5,000 per vehicle, with new-age products contributing 24% of its revenue. In Q1FY27, SJS reported its highest-ever quarterly revenue of Rs 261 crore, with a 32.4% expansion in its automotive business.
The company is poised for future growth by expanding into automotive display solutions, partnering with Hong Kong-based BOE Varitronix for commercial production expected from Q2FY28. This move targets the increasing demand for integrated digital displays and cover glass in electric vehicles.
SJS is also strengthening its export business, aiming for it to contribute 14-15% of revenue by FY28, expanding into markets like Germany, Brazil, and South Korea. Its robust balance sheet, with a net cash position of Rs 329 crore, provides flexibility for expansion and potential acquisitions.
