What are the new 'Enchanted Parks' trademark filings for Six Flags?

New trademark applications suggest Six Flags may be planning name changes or sales for several of its amusement park properties under the 'Enchanted Parks' umbrella.

Why is Six Flags considering selling some of its parks?

Six Flags aims to monetize parks with lower growth potential to reduce debt and create a more agile, focused portfolio concentrating on high-return locations.

Which Six Flags parks might be affected by these changes?

Filings reference parks such as Six Flags St. Louis, Michigan's Adventure, Oceans of Fun, and Great Escape Lodge, indicating a wide scope of potential changes.

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Six Flags Parks Face Major Name & Ownership Changes

10 Jan

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Summary

New trademark filings suggest potential name changes or sales of Six Flags parks.
Six Flags CFO confirmed prioritizing selling parks with lower growth potential.
The company aims to monetize parks to reduce debt and increase agility.

Six Flags Parks Face Major Name & Ownership Changes

Six Flags is signaling major shifts with recent trademark applications for "Enchanted Parks," suggesting potential name changes or even the sale of several of its amusement park properties. These filings, observed between January 8 and January 9, 2026, cover locations such as Six Flags St. Louis, Michigan's Adventure, and others across the United States, hinting at a broad strategic review. The company has not yet commented on these specific applications.

This potential restructuring aligns with statements made by Brian Witherow, Executive VP and CFO, during a November business call. He emphasized a priority to "sell off and monetize parks" that do not contribute significantly to growth. The goal is to create a more agile and focused portfolio by concentrating on high-return, high-growth locations and using proceeds from sales to reduce corporate debt.