Shinsegae Chuseok Gift Sales Soar 21.2% Amid Longest Holiday in 8 Years

As of September 30th, 2025, Shinsegae Department Store has announced its highest-ever sales in Chuseok gift sets. The 21.2% surge in sales is attributed to the combined effects of the longest holiday period in eight years and the reopening of the food hall at the company's Gangnam branch.

The extended Chuseok holiday, which included National Foundation Day and Hangeul Day, allowed for up to 10 days of vacation, driving increased demand for gifts rather than travel. Shinsegae's Gangnam branch, which recently opened a premium deli specialty hall, also contributed significantly to the results, with its holiday gift sales growing by 29.9%.

Notably, sales among customers in their 20s and 30s increased by 24.7%, as this demographic spent more on unconventional gifts such as whiskey, desserts, and premium wines, rather than traditional offerings like premium Korean beef and fruit sets.

Shinsegae's food division head, Choi Won-jun, stated that the company's proactive purchasing and differentiated product planning, despite rising raw material prices, were key factors in driving the record-breaking Chuseok gift sales performance.