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Shark Tank India: AI Disrupts Investor Brand Visibility
16 Jan
Summary
- AI platform Vryse highlighted investor brand visibility on ChatGPT.
- Founder declined IIM Indore admission for entrepreneurial pursuit.
- Two investors offered ₹40 lakh for 10 percent equity.
A recent episode of Shark Tank India featured Ashish Kamathi, founder of the AI optimization platform Vryse. His tool aims to enhance companies' visibility across AI platforms. During a live demonstration, Vryse identified 'What's Up Sleep,' a brand backed by investor Vineeta Singh, as the top recommendation for sleep gummies on ChatGPT.
This revelation caused a stir, particularly for investor Namita Thapar, whose own brand did not appear in the AI's results. Kamathi shared that he declined an admission offer from IIM Indore to focus on his startup, demonstrating his commitment to entrepreneurship. Vineeta Singh noted the increasing irrelevance of traditional SEO as AI responses dominate searches.
Despite some investors opting out, Vineeta Singh and Anupam Mittal saw significant potential. They jointly offered ₹40 lakh for a 10 percent equity stake in Vryse, a counter-offer to Kamathi's initial ask of ₹40 lakh for 2 percent equity, concluding a notable pitch focused on AI's impact on brand discovery.
