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Shake Shack's Iowa Debut Set for 2028 Casino Launch
12 Oct
Summary
- Iowa's first Shake Shack will open in 2028.
- The new location is part of a casino hotel development.
- Shake Shack offers elevated American classics with quality ingredients.
Iowa is set to experience its first taste of Shake Shack in 2028, with the popular fast-casual chain planning its debut within the new Hollywood Casino Hotel in Council Bluffs. This opening signifies the end of a long anticipation for Iowans, who will soon have access to the brand's well-loved menu items.
The new Shake Shack will be situated in Penn Entertainment's recently developed land-based casino, which is replacing the older Ameristar riverboat. Construction of the expansive casino hotel began in September, with an estimated completion and opening timeline of 2028, pending necessary approvals.
Shake Shack is recognized for its elevated American classics, including its signature ShackBurger, crinkle-cut fries, and frozen custard shakes. The brand emphasizes high-quality, simple ingredients and a philosophy of 'Enlightened Hospitality,' prioritizing employee well-being to enhance guest experiences.
Founded by restaurateur Danny Meyer, Shake Shack began as a hot dog cart in New York City's Madison Square Park in 2001. It has since grown into a global phenomenon, operating over 700 locations worldwide and is publicly traded.
