Sewing Machines Stitch a Comeback

Once relegated to storage, the sewing machine is now stitching its way back into modern households and businesses. Demand for these machines is currently at least 1.5 times the industry's production capacity, signaling a strong comeback for the once-ubiquitous appliance.

This revival is driven by a confluence of factors, including growing household interest in DIY and skill enhancement, alongside government schemes aimed at empowering underprivileged communities. The burgeoning number of boutiques across India also significantly contributes to the increased demand for sewing machines.

The Indian sewing machine market is estimated to be worth around ₹3,000 crore, encompassing household, artisan, and industrial segments. Leading manufacturers in this space include Usha International, Gemini, and Singer, alongside regional players.

Usha International, a major player, offers a diverse range of sewing machines. Their product lines cater to basic household needs, hobbyists, domestic industrial use in textile clusters, and heavy-duty commercial applications for tailors and manufacturers.