Who is the new president of SAP North America?

David Robinson has been appointed as the new president of SAP North America.

What is David Robinson's experience at SAP?

David Robinson has 22 years of experience at SAP, holding various leadership positions.

What will be David Robinson's focus as SAP North America president?

He will focus on driving customer success, accelerating business transformation, and enhancing the value of SAP solutions.

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SAP Appoints New North America President

8 Jan

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Summary

David Robinson is the new president of SAP North America.
Robinson brings 22 years of SAP experience and leadership.
He will drive customer success and business transformation.

SAP Appoints New North America President

SAP SE announced the appointment of David Robinson as president of SAP North America. Robinson will now oversee the company's market units in North America and lead sales operations throughout the broader Americas region.

His strategic vision and deep market understanding are expected to accelerate SAP's momentum. Robinson's mandate includes driving customer success and helping organizations achieve greater value from their SAP solutions, particularly with AI-embedded applications powered by unified data.

With 22 years at SAP, Robinson has a proven track record in leadership roles, including president of Cloud ERP and managing director for SAP U.S. Public Services. His experience is crucial as SAP emphasizes its most important growth market.

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