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SAP Appoints New North America President
8 Jan
Summary
- David Robinson is the new president of SAP North America.
- Robinson brings 22 years of SAP experience and leadership.
- He will drive customer success and business transformation.
SAP SE announced the appointment of David Robinson as president of SAP North America. Robinson will now oversee the company's market units in North America and lead sales operations throughout the broader Americas region.
His strategic vision and deep market understanding are expected to accelerate SAP's momentum. Robinson's mandate includes driving customer success and helping organizations achieve greater value from their SAP solutions, particularly with AI-embedded applications powered by unified data.
With 22 years at SAP, Robinson has a proven track record in leadership roles, including president of Cloud ERP and managing director for SAP U.S. Public Services. His experience is crucial as SAP emphasizes its most important growth market.
