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Sanrio Stock Dips 15%: Buy the Dip?
8 Dec, 2025
Summary
- Sanrio's stock price has fallen approximately 15% over the past month.
- The company shows strong long-term momentum with a 998.47% five-year return.
- Sanrio trades at a P/E of 26.3x, above industry average, yet near fair value.

Sanrio Company's stock has experienced a notable 15% decrease in share price over the past month. This pullback occurs even as the company continues to report rising revenues and net income, prompting a closer look at its valuation for investors. Despite the recent dip, Sanrio demonstrates strong long-term momentum, evidenced by a 9.42% shareholder return over the last year and an exceptional 998.47% return over five years.
The company is currently trading at a price-to-earnings multiple of 26.3x. This premium valuation, which sits above both the industry average of 14.1x and a peer average of 15.5x, suggests market optimism about anticipated profit expansion. Analysts' targets indicate significant upside potential, though a discounted cash flow model points to only a modest margin of safety, suggesting investors must weigh different valuation perspectives.
While Sanrio's valuation appears justified by its historical earnings growth and projected 11.2% annual growth, it relies heavily on sustained double-digit earnings increases. Any slowdown in key areas like character licensing or theme park demand could potentially challenge the current stock price. Investors are thus assessing whether the market is anticipating Sanrio's next growth phase or if the stock is currently undervalued.




