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Robot Legs Weave Future of £300 Sports Shoes
11 Jan
Summary
- On uses advanced robotics to spray-fabric high-end sports shoes.
- The Swiss brand collaborates with Roger Federer and other celebrities.
- On's innovative shoes have a 75% lower carbon footprint than typical ones.
Zurich-based On is redefining athletic footwear through cutting-edge robotics, with its 'fibre-spray' technology creating premium sports shoes valued at £300. This innovative approach, inspired by tech disruptors, has fueled rapid global expansion for the Swiss brand.
Collaborations with figures like Roger Federer and luxury brands have boosted On's profile, driving significant sales growth in the US and Europe. The company is also investing in its technological future, with plans for robot-led factories to enhance production agility and sustainability.
On's commitment to innovation extends to environmental responsibility, with their LightSpray shoes achieving a 75% lower carbon footprint. This strategic focus on technology, sustainability, and community hubs through retail expansion positions On as a formidable challenger in the global sportswear market.
