Are Gucci and Hoka shoes sold at Ross Dress for Less?

Yes, recent reports indicate that Ross Stores are now stocking luxury brands like Gucci sunglasses and Hoka running shoes.

Why are luxury brands appearing in Ross Stores?

Ross is strategically sourcing surplus inventory and past-season items from brands and retailers to offer customers high-quality goods at discounted prices.

How does Ross get these high-end products?

Ross sources products that brands and other retailers are unable to sell, such as last year's clothing lines or excess inventory, offering them at lower prices.

Home / Business and Economy / Ross Stores: Your New Gucci & Hoka Destination?

Ross Stores: Your New Gucci & Hoka Destination?

10 Jan

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Summary

Ross is stocking luxury brands like Gucci and Hoka, surprising shoppers.
These high-end items are offered at significant discounts compared to retail.
The retailer focuses on value, sourcing surplus and past-season inventory.

Ross Stores: Your New Gucci & Hoka Destination?

Ross Stores is increasingly featuring high-end brands such as Gucci and Hoka, offering customers unexpected luxury bargains. Shoppers have discovered items like Gucci sunglasses for under $200 and Hoka running shoes significantly cheaper than online prices. This shift aligns with consumer priorities for value, even amidst easing inflation.

The off-price retailer, known for its constantly changing selection, sources goods that brands or other retailers cannot sell, such as surplus inventory or past-season lines. This "treasure-hunt experience" is being amplified by a deliberate effort, ongoing for approximately a year, to source more name-brand products. Previously, the company prioritized more profitable, lesser-known brands.

This strategy has reportedly boosted sales, particularly in women's apparel and accessories, and has exceeded analysts' expectations. Other off-price retailers like TJX are also benefiting from increased product availability due to global trade dynamics. Ross' CEO highlighted "exceptional product availability" and strong customer engagement due to the updated, value-focused assortment.