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Ronnie Fieg Redefines Luxury: Beyond Streetwear
28 May
Summary
- Kith evolved from a footwear shop to a modern luxury brand.
- Fieg aims to collaborate with icons like De Niro and DiCaprio.
- Kith campaigns feature A-list celebrities like Jonah Hill and Messi.
Ronnie Fieg's Kith has evolved significantly since its 2011 origins as a multi-brand footwear shop. Now, Fieg views Kith as a modern luxury brand, emphasizing experience and lifestyle alongside its expanded apparel and ready-to-wear collections.
The brand's global reach is evident through international store openings and collections inspired by diverse markets. Kith has successfully collaborated with global figures like K-pop star Lisa and footballer Lionel Messi.
High-profile campaigns have featured celebrities such as Jonah Hill and Marty Scorsese for Armani. Fieg continues to dream of future collaborations with icons like Robert De Niro, Leonardo DiCaprio, and Tom Hanks.
Fieg also discussed the possibility of a Kith x Air Jordan sneaker collaboration, noting his long-standing relationship with Nike and a never-say-never attitude about future projects.
Addressing critics, Fieg shared a humanizing approach, and he values passionate enthusiasts, acknowledging their role in the brand's journey.
Kith's 15-year anniversary is approaching, with a special BMW collaboration planned for the summer of 2026. Fieg is focused on Kith's unique blueprint, distinct from other luxury brands.
