Rolls-Royce Ditches 2030 EV Target

Rolls-Royce Motor Cars has reversed its commitment to an all-electric lineup by 2030. Chief executive Chris Brownridge confirmed that the luxury automaker will continue to offer vehicles equipped with its V12 petrol engines beyond the previously set deadline.

This strategic shift comes after a reassessment of government regulations, which have reportedly softened, providing Rolls-Royce with greater flexibility. The company also noted continued strong demand for its petrol-powered models from its affluent customer base, leading to the decision to invest further in V12 production.

This move mirrors similar reconsiderations of electric vehicle strategies by other high-end manufacturers, such as Bentley Motors. The company has not disclosed the current or projected proportion of electric vehicles within its sales figures, though more electric models are anticipated to join its future offerings.