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Roku Taps Snap Vet for Ad Sales Push
18 Feb
Summary
- Patrick Harris joins Roku to lead ad sales efforts.
- Roku is focusing on performance advertising growth.
- Harris previously led ad sales at Snap and Meta.
Patrick Harris, a seasoned executive with prior experience at Snap and Meta, has been appointed as Roku's senior vice president of global media revenue. His tenure commences on March 9 and he will report to Charlie Collier, president of Roku Media. Harris is tasked with building Roku's capabilities in both traditional streaming advertising and performance advertising, which encourages specific consumer actions.
Roku is increasingly influential in the advertising market due to its early engagement with streaming. Harris's background includes leading Snap's Americas ad business and holding a vice president role at Meta, where he managed a large global team. His earlier career also includes pioneering search advertising at Microsoft and business development at Reprise Media.
The company is enhancing its focus on helping advertisers achieve specific outcomes and drive returns on ad spend. Roku has recently formed new alliances to facilitate broader programmatic buys and introduced an Ad Manager product to assist with creative concepts, aiming to significantly expand its advertiser base.
