Home / Business and Economy / Roku Exec Sells $7M in Stock Amidst Market Gains
Roku Exec Sells $7M in Stock Amidst Market Gains
18 Jul
Summary
- Roku CFO sold 7,000 shares worth $7M under a trading plan.
- The sale reduced his stake by 9%, retaining over $10M in stock.
- Roku has 60.1M users, $21.3B market cap, and strong recent revenue.
On July 15, 2026, Roku, Inc. CFO & COO Dan Jedda sold 7,000 shares of Class A Common Stock, a transaction valued at approximately $7 million. This sale was conducted through a pre-arranged Rule 10b5-1 trading plan, designed for insiders to manage personal liquidity and equity exposure. The disposition marked a 9% reduction in Jedda's direct equity holdings.
Following the sale, Jedda maintains a direct equity position valued at $10.46 million. This transaction occurred after a period where Roku shares delivered a significant 61% total return over the preceding 12 months. The weighted average sale price was $141.90 per share.
Roku operates a leading streaming television platform, serving 60.1 million active users as of December 31, 2021. The company currently holds a market capitalization of $21.3 billion. For the twelve months ending July 15, 2026, Roku reported $5.0 billion in revenue and $201.5 million in net income.
