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Reusable Cups Revolutionize Concerts & Events
3 Oct
Summary
- Our World provides reusable cups and serveware for events.
- Major artists like U2 and Billie Eilish support the initiative.
- The company partners with leading concessionaires and promoters.

Our World's innovative system tackles waste at live event venues by providing reusable cups and serveware. The company manages the entire process, from supplying clean items to collecting soiled ones and handling reverse logistics. This comprehensive service, which includes providing bins and training, is successfully implemented across concert venues, sporting arenas, and university campuses.
Founded by Michael Martin, who left Wall Street after the Exxon Valdez spill, Our World leverages cultural influence for sustainability. The company has garnered strong support from artists such as U2, Billie Eilish, and the Rolling Stones, who recognize the environmental impact of event waste. These artists act as key advocates, driving interest and adoption of Our World's reuse model.