What factors drove the record Republic Day sales growth?

The record Republic Day sales growth was driven by lower prices from GST cuts, early wedding purchases, and increased demand for mass-market products.

Which product categories saw the most significant growth during Republic Day sales?

Categories like televisions, washing machines, refrigerators, and apparel experienced significant growth, alongside groceries and packaged goods.

How did GST cuts impact Republic Day sales?

GST cuts lowered prices on various products, stimulating consumption and contributing to the fastest sales growth seen in five years.

Home / Business and Economy / Republic Day Sales Surge: 5-Year Growth Record!

Republic Day Sales Surge: 5-Year Growth Record!

27 Jan

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Summary

Sales saw fastest growth in five years for groceries and electronics.
GST cuts and early wedding purchases boosted consumer demand significantly.
Mass market products drove a revival in volume sales across categories.

Republic Day Sales Surge: 5-Year Growth Record!

Republic Day sales recorded their fastest growth in five years, signaling a robust pickup in consumer demand across groceries, electronics, and apparel. This surge was attributed to lower prices resulting from recent Goods and Services Tax (GST) cuts, coupled with early wedding purchases and a strong revival in demand for mass-market products.

Categories such as televisions, washing machines, refrigerators, and apparel saw impressive growth of 15-40%, with mass segments contributing significantly to volume sales. Packaged groceries, including biscuits, also experienced an 8-9% year-on-year rise, boosted by quick commerce. Companies noted that the government's September GST rationalization and earlier income tax reductions have empowered the middle class with greater disposable income.