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Reliance Retail Builds Own Brands for Profit
21 Jun
Summary
- Reliance aims to own brands and profits, avoiding marketplace competition.
- Isha Ambani highlighted scaling Indian beauty products globally.
- Tira's portfolio includes acquired and co-created beauty brands.
Reliance Retail Ventures is prioritizing the development and ownership of its own brands to secure profits, moving away from a marketplace model. This strategic shift aims to keep profits within the company rather than benefiting external brands sold on its platforms.
Isha Ambani, an executive director, revealed plans to expand these in-house brands to consumers nationwide and beyond. The goal is to position Indian beauty products prominently alongside international competitors. This initiative supports the growth of homegrown beauty products.
Reliance's owned brands include Puraveda, Pahadi Local, and the haircare brand Anomaly, which was recently acquired. Additionally, they have co-created the skincare and makeup brand Akind with Mira Rajput Kapoor, along with other labels like Nails Our Way and Dream Immerse Play.
