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Record Shoppers, Yet Stores Still Close
7 Dec, 2025
Summary
- Record 202.9 million consumers shopped during the recent holiday weekend.
- Despite record sales, major retailers like Macy's and JCPenney are closing stores.
- JCPenney will close its Pleasanton, California store in February 2026.
The recent holiday shopping period, spanning Thanksgiving to Cyber Monday, achieved a record-breaking 202.9 million consumers. This figure surpasses previous years, indicating a robust consumer appetite for deals and meaningful holiday purchases.
Despite this consumer enthusiasm and record start to the season, several major retailers are proceeding with store closures. Macy's has announced plans to shutter 66 underperforming locations in 2025 and approximately 150 by the end of 2026.
In a similar trend, JCPenney is closing its store at Stoneridge Mall in Pleasanton, California, in February 2026, following earlier closures. This decision stems from an inability to agree on new lease terms for the location.
