How does The RealReal use AI for authentication?

The RealReal uses an AI program called Athena to help authenticate luxury items by analyzing images and product details.

What is The RealReal's Athena AI program?

Athena is an AI system developed by The RealReal to suggest pricing, generate descriptions, and authenticate luxury goods.

How much time does Athena save The RealReal?

Athena is expected to cut the time it takes to list an item for sale by up to 50%.

Home / Business and Economy / AI Authenticates Luxury: The RealReal's Athena Revolution

AI Authenticates Luxury: The RealReal's Athena Revolution

21 Jan

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Summary

AI program Athena processes 27% of items for authentication.
Athena cuts item listing time by up to 50%.
AI integration is expected to save the company millions of dollars.

AI Authenticates Luxury: The RealReal's Athena Revolution

The RealReal has implemented an AI program named Athena to enhance its authentication, pricing, and description processes. By late September, Athena was handling 27% of incoming items, with projections to increase this significantly.

This advanced technology focuses on identifying authentic luxury goods, a critical task for a company processing millions of items annually. Initial efforts concentrated on less complex brands, but Athena's capabilities are expanding.

Athena's primary impact is accelerating the sales cycle, potentially halving the time it takes to list an item. This efficiency is crucial for seller satisfaction and faster inventory movement.