Home / Business and Economy / Ranveer Singh Debuts 'Rangeela' Vodka, Blending Creativity and Entrepreneurship
Ranveer Singh Debuts 'Rangeela' Vodka, Blending Creativity and Entrepreneurship
11 Nov
Summary
- Ranveer Singh launches his own vodka brand 'Rangeela'
- Brand reflects his bold, vibrant personality
- Rangeela set to expand across India in coming months
In a move that blends his flair for creativity and entrepreneurial spirit, Bollywood actor Ranveer Singh has launched his own vodka brand, 'Rangeela'. Crafted by ABD Maestro Pvt. Ltd. (Allied Blenders and Distillers), the new beverage is designed to reflect Ranveer's vibrant, bold personality.
As the Co-Founder and Creative Partner of Rangeela, Ranveer has been closely involved in shaping not only the product but also the brand's philosophy. Described as smooth, versatile and distinct, the vodka is positioned to appeal to consumers who embrace individuality and enjoy experimenting with flavors. Rangeela is designed to work well for both shots and cocktails, with citrus, cranberry and espresso-based mixes.
Currently available in Maharashtra, Rangeela is set to expand soon to Goa, West Bengal and key markets across North India. This strategic rollout signals ABD Maestro's attempt to tap into youth-centric urban regions, aligning the brand with Ranveer's strong following among young audiences.
For Ranveer, the launch of Rangeela feels like a natural extension of his bold, high-energy off-screen persona. With the actor's personal involvement in conceptualizing the brand, the new venture is more than just a celebrity endorsement - it's a passion project that celebrates the spirit of self-expression.
