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Ranbir Kapoor: Bollywood Star Now Oils India's Growth
27 Feb
Summary
- Ranbir Kapoor appointed brand ambassador for Saloni and Stayfit products.
- Company targets 25% year-on-year growth for FY 2026-27.
- Expansion includes nationwide distribution and scaled manufacturing.
Actor Ranbir Kapoor has been appointed as the brand ambassador for Mahesh Edible Oil Industries, endorsing products such as SALONI mustard oil, SALONI soya chunks, and STAYFIT refined oil. This strategic alliance is set to support the company's aggressive expansion strategy, which targets a 25% year-on-year growth through fiscal year 2026-27.
The company, with its current stronghold in North and Eastern India, is preparing for nationwide distribution. This involves entering new markets, enhancing rural penetration, and strengthening its dealer and distributor network to boost consumer recall and household reach, particularly in urban and semi-urban areas.
Mahesh Edible Oil Industries is also scaling its manufacturing capacity to meet the anticipated demand. The company director, Mahesh Rathore, emphasized their strong production capabilities and ongoing upgrades to ensure consistent, high-quality product delivery at scale as they expand nationally.
Beyond edible oils, the SALONI brand is increasing its focus on soya chunks, capitalizing on the growing demand for protein-rich foods. Aditya Rathore, Category Head, highlighted the segment's fast growth, driven by changing food habits. The association with Ranbir Kapoor is expected to accelerate growth and visibility for the soya chunks category, aiming for deeper national penetration.
Founded over three decades ago, Mahesh Edible Oil Industries continues to prioritize distribution, production capacity, and brand positioning to solidify its national footprint.
