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RAM Crisis Sparks Global Phone Price Hikes
4 Mar
Summary
- Phone companies acknowledge a severe RAM shortage.
- Suppliers unpredictably set RAM costs upon shipping.
- The global smartphone market faces widespread pressure.
The global smartphone industry is facing a significant RAM crisis, with manufacturers confirming widespread price increases. Companies are experiencing difficulties in securing memory components, leading to unpredictable costs. Xiaomi, for instance, is exploring strategies such as increasing production volume in its mid-range and entry-level segments to mitigate these rising expenses.
Suppliers are managing RAM availability by only setting prices upon shipment, creating uncertainty for manufacturers. This unpredictable market dynamic, described as similar to trading stocks, leaves little room for negotiation. Despite these challenges, companies like TCL are determined to confront the difficulties head-on, emphasizing that no one in the smartphone sector is immune to this problem.
