How did the weather impact the 2025 American Film Market?

The rainy weather in Los Angeles led to a noticeable increase in attendance at the 2025 American Film Market, as people sought shelter in the event's new venue at the Fairmont Century Plaza.

How are independent filmmakers adapting to the evolving theatrical landscape?

Independent filmmakers are having to "work around the challenges" of the current market, as one distributor noted. They are seeking out "special films" that can still perform well, despite the struggles faced by many indie titles at the box office.

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Rainy Weather Drives Crowds to Revamped American Film Market

Q: What were the main challenges faced by buyers at the 2025 AFM?

Buyers at the 2025 AFM were concerned about the high prices of many projects, which they felt did not align with the current realities of the industry, including the decline in ancillary revenues in key international markets.

17 Nov

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Summary

Improved venue and amenities at AFM 2025 boost productivity
Buyers concerned about high prices and declining ancillary revenues
Indie films face tough competition in struggling theatrical market

Rainy Weather Drives Crowds to Revamped American Film Market

The 2025 American Film Market (AFM), which took place in mid-November, saw a noticeable uptick in attendance due to the rainy weather in Los Angeles. The event's new venue at the Fairmont Century Plaza was widely praised, with sales agents and producers noting the improved efficiency and amenities compared to the previous year's much-maligned trip to Las Vegas.

Despite the challenging market conditions, the AFM remained a hub of activity, with 285 exhibitors from 35 countries participating. However, buyers expressed concerns about the high prices of many projects, which they felt did not align with the current realities of the industry. The recent box office struggles of several indie films, such as "Die, My Love" and "Christy," only underscored the difficulties facing the theatrical landscape.