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Radisson Taps India's Spiritual Tourism Boom
28 Jan
Summary
- Radisson is expanding hotels in religious tourism hubs like Shirdi and Ujjain.
- India's religious tourism generated ₹1.34 trillion in revenue in 2022.
- New hotels offer international standards in culturally significant cities.
Radisson Hotel Group is strategically expanding its presence in India's significant religious tourism market. The group has recently opened properties in Shirdi, Puri, and Indore, with a new hotel slated for launch in Ujjain. This expansion capitalizes on India's religious tourism segment, which generated approximately ₹1.34 trillion in revenue from over 1,439 million visits in 2022. The company aims to provide high-quality, internationally branded hospitality in culturally important cities, mirroring its successful first-mover approach in other spiritual hubs.
The new Radisson Ujjain will be the city's first internationally branded hotel, conveniently located near the Mahakaleshwar Jyotirlinga Temple. Park Inn & Suites by Radisson Puri offers premium services near the Jagannath Temple and the beach. Radisson RED Indore targets a contemporary hospitality experience in a growing urban and spiritual-adjacent hub. Radisson Individuals in Shirdi further demonstrates the group's commitment to India's economic growth, with tourism identified as a key driver.
Radisson Hotel Group operates over 200 hotels in India, with a substantial portion located in Tier-II and III markets. The group's expansion into faith-led travel hubs supports India's evolving tourism ecosystem and infrastructure development. This move addresses the growing need for organized, high-quality accommodation in spiritually significant cities, driven by steady footfall and improved connectivity.
